Estimate what your SaaS, app, bot, or extension is worth. Based on real market multiples from 2026 transaction data.
Valuing an online business is both an art and a science. Whether you own a SaaS product, an e-commerce store, a mobile app, or a Telegram bot, the core principle is the same: buyers pay a multiple of your recurring revenue or net profit. The exact multiple depends on the type of business, its growth trajectory, churn rate, traffic sources, and overall risk profile.
Most online businesses sell for 2x to 5x their annual net revenue, though high-growth SaaS products with low churn and strong retention can command 6x or more. E-commerce businesses typically trade at lower multiples (1.5x to 3x annual profit) because margins are thinner and customer acquisition is more competitive. Niche digital assets like Chrome extensions, Telegram bots, and newsletters are valued based on a blend of active user count, monetization rate, and growth potential. For a deeper breakdown of valuation methods, read our guide on how to value an online business.
Buyers pay premium multiples for businesses with diversified revenue streams, organic traffic, low owner involvement, clean code, and documented processes. Recurring revenue models (subscriptions, memberships) are valued significantly higher than one-time purchase models because they offer predictable cash flow. High retention rates, year-over-year growth above 20%, and strong brand recognition all push the valuation upward.
This calculator provides a directional estimate based on publicly available benchmarks and industry-standard multiples. For a precise valuation, list your business on ExitBid and let the market decide. Our 5-day auction format lets registered bidders compete transparently on a fixed timeline. Ready to find out what the market will pay? Start the listing process and run a live auction.
Disclaimer. This valuation is an estimate, not a guarantee of sale price. Actual auction results depend on buyer interest at the time of listing, general market conditions, and the completeness of the information you provide. The calculator does not constitute financial, legal, or tax advice.