14 curated newsletter listings at a time. 5-day auctions. Zero commission. Qualified buyers who evaluate open rates, audience quality, and newsletter economics.
List Your Newsletter →Only 14 listings live at once. Every newsletter gets full buyer attention.
Email lists are algorithm-proof. Buyers understand that a 10,000-subscriber newsletter with 40% open rate beats a 100,000 Instagram following. Owned attention is the rarest commodity in media.
Sponsorships, paid subscriptions, product sales, affiliate commissions — newsletters have diversified revenue potential. Buyers pay for the channel as much as current revenue.
Subscriber list export, platform transfer (Substack, ConvertKit, Beehiiv), domain, and sponsor contracts. Newsletter transfers are some of the cleanest in digital business.
Content businesses transcend borders. ExitBid opens your sale to international buyers who value English-language audiences worldwide.
Engagement beats size. These metrics determine your sale price.
Industry average is 20-25%. Newsletters with 40%+ open rates command significant premiums. High open rate = highly engaged audience = better monetization potential.
Monthly subscriber growth of 5-15% signals strong content-market fit. Buyers pay for momentum — a growing newsletter is worth 2-3x a stagnant one with the same subscriber count.
Sponsored newsletters: $0.50-2.00 RPMS. Paid newsletters: $5-50/subscriber/year. Document all revenue streams and annualize them for buyers.
Finance, tech, business, and investing newsletters command the highest per-subscriber valuations. Audience demographics and professional profile matter significantly.
Average CTR of 2-5%. Higher CTR signals an audience that trusts the sender and acts on recommendations — highly valuable for both sponsorship and product recommendations.
Existing sponsor relationships and recurring deals add immediate value. Document any recurring sponsors, rates, and contract terms.
Newsletter valuations combine subscriber quality with revenue multiples.
Newsletters are valued on annual revenue multiples plus subscriber-based premiums for high-engagement lists. Finance, tech, and investing newsletters in particular command premium per-subscriber prices due to audience quality and sponsorship demand.
From listing to subscriber transfer — fast and secure. Full guide →
Submit newsletter stats: subscriber count, open rate, niche, revenue, and platform (Substack, ConvertKit, etc.). Set your asking price.
After moderation, registered buyers bid. Content-focused buyers evaluate audience value and compete for quality newsletters.
Buyer and Seller coordinate the handover directly — subscriber list, platform account, domain, sponsor intros. ExitBid does not hold deal funds; the parties may optionally use a third-party escrow service of their choice.
Get bids from qualified buyers who understand the value of owned audience channels.
Start Your Listing →